Self-discovery tools for the quietly powerful.
The Wild Within is a mystical-meets-practical brand offering self-reflection tools like archetype-based oracle cards, guided journals, and story-driven content. Through a blend of personal growth, symbolism, and soul-tending creativity, it invites people to explore their inner landscape — one whisper at a time.
Mission Statement
To help people understand themselves more deeply through intuitive, creative, and shadow-informed practices — using archetypes, storytelling, and sacred tools.
About The Wild Within
The Wild Within is a personal growth brand that blends emotional insight, creative reflection, and archetypal exploration.
Through guided journals, oracle cards, and story-rich content, it invites people to reconnect with themselves — not by chasing perfection, but by reclaiming the parts they’ve hidden, ignored, or outgrown.
Rooted in self-discovery and shadow work, The Wild Within speaks to the soul, stirs the instincts, and offers tools for those who want to feel more whole — without losing their edge.
About the Founder
Donna Fontenot is a writer, web strategist, and creative soul with a torch in one hand and a trail of journals behind her.
After decades in digital storytelling and online strategy, Donna turned inward — combining her tech-savvy past with a soulful passion for self-reflection, archetypes, and shadow work.
She created The Wild Within as a home for the ones who ask deeper questions, challenge conventional answers, and walk the line between mystical and practical.
Sometimes she writes as herself. Other times, she writes as Selene Vale — her shadow-bard alter-ego who speaks in symbols, dreams, and soft riddles under moonlight.
When she’s not designing oracle decks or crafting blog posts with ritual in one hand and sarcasm in the other, she’s likely making her dog roll his eyes, or enchanting a social thread with mystic sass.
Selene’s favorite quote: You’re not alone in the dark — you’re the one holding the torch.
A Note on Our Name & URL
While the brand is called The Wild Within, you’ll find us online at shadowwhispers.com — a name that speaks to the subtle beginnings of transformation.
Shadow Whispers is the gateway — the hush before the howl, the portal that leads inward.
It’s not a contradiction. It’s a path.
One that begins in quiet reflection… and leads to the wild within.
Audience
The Wild Within speaks to intuitive, thoughtful people who crave deeper meaning — and don’t always feel seen in traditional self-help spaces.
The community is made up primarily of women and femme-aligned individuals, ages 25–65, who are interested in journaling, archetypes, oracle cards, and emotional healing through creative or spiritual practices.
They’re self-aware, shadow-curious, and open to exploring both the mystical and the mundane — with a strong desire to reconnect with their true selves.
Offerings
The Wild Within offers a range of self-discovery tools designed to guide reflection, ritual, and reconnection.
Products include:
• A 27-card oracle deck rooted in archetypes and animal energy
• Themed guided journals (Owl, Fox, Panther) for inner work and transformation
• Branded merchandise like mugs, tees, and totes featuring reflective or cheeky affirmations
• Free digital tools, including a Spirit Animal Quiz and an Oracle Card Draw experience
In addition to products, the brand publishes weekly blog content across core themes — journaling, shadow work, oracle practice, and spirit animal wisdom — plus a narrative series from its mystic persona, Selene Vale.
Contact
Website: https://ShadowWhispers.com
Email: keeper@shadowwhispers.com
Instagram: @WeAreTheWildWithin
Threads: @WeAreTheWildWithin
Media kit, product samples, and interview requests welcome.
Prefer smoke signals or oracle cards? We check those too.
Media and Brand Assets
Looking to feature The Wild Within in an article, podcast, or partnership post? Here’s everything you need to keep our brand wild — but consistent.
Brand Guidelines
- Use the full name: The Wild Within (not “Wild Within” alone)
- Logo may not be altered, stretched, recolored, or placed over busy backgrounds
- Please do not refer to products as “tarot” — this is an oracle-based system
- Capitalize archetypes: Owl, Fox, Panther
Approved Assets Include:
Logo
Selene Vale headshot
